The same vision but a new look



Imagine yourself in Hetch Hetchy on a sunny day in June, standing waist-deep in grass and flowers, while the great pines sway dreamily with scarcely perceptible motion."


 -  John Muir (The Yosemite, 1912)


 

Same vision, but a new look

I want to share our new logo with you. Let me know if you like it, or if you don't.  

First, let me say that my primary priority as Executive Director is the successful execution of our lawsuit. We need to secure a ruling by the California courts that Hetch Hetchy Reservoir violates the California Constitution. We believe we have a strong case, and we are waiting for the court to schedule the next hearing. 

At the same time, however, we need to continue to tell our story: While the damming of Yosemite's Hetch Hetchy Valley is the greatest destruction that has ever occurred in any of our national parks, Hetch Hetchy can be restored to its original splendor without anyone losing water or power

Sometimes it is not enough for people to know about the potential for restoration, they need to feel it. We use images to evoke feelings in a way that words often cannot - especially when it comes to the natural world. Some of the images we have used to encourage people to imagine restoration in a visceral way include historic photos by Isaiah West Taber and Herbert Gleason, paintings by Albert Bierstadt, Laura Cunningham and Brooks Anderson, and the digitally enhanced photography of LevelPar and Garrett Burke

The image that our supporters see most often see, however, is our logo. We decided we wanted to add something. We wanted to invite people into the valley rather than simply to look down upon it.  We also wanted to enhance the Tuolumne River as well as Hetch Hetchy's meadows and forests while providing a sense returning wildlife. But we didn't want to lose any of Hetch Hetchy's classic backdrop. We hope the new logo does these things.  

 RHH_old_logo_241.jpg
(2000-2008)
 ron_logo_-_220.jpg
(2009-2017)
 mathe_color_234.jpg
(2018 -  )

We were pleased to find Laurel Mathe, a superbly talented artist, to create our new look. Laurel worked first in black and white, and pretty much "nailed it" on the first try. Second guessing the artist on such a compelling image didn't seem like a good idea, but we did ask for two minor changes. Can you see what they are? 
 mathe_bw_try_1_241.png  mathe_bw_241.jpg

We have updated our website and you will see the logo on our materials going forward. We plan to have promotional items available soon, and we hope you will shop at our online store. 

Also, please feel free to download the larger size versions of this new logo - in color or in black and white. Use them online, print a copy (it looks great on a full sheet of paper) or make something. Be creative (but please do not alter Laurel's work). Help us tell the story. Help restore Hetch Hetchy. 

Save the date - March 17, 2018 - for our annual dinner at the Berkeley City Club. What could be a greener way to celebrate St. Patrick's Day.

 

 

  

The mission of Restore Hetch Hetchy is to return the Hetch Hetchy Valley in Yosemite National Park to its natural splendor while continuing to meet the water and power needs of all communities that depend on the Tuolumne River.